What Does NAACP Stand For?
Vision
We envision an inclusive community rooted in liberation where all persons can exercise their civil and human rights without discrimination.
Mission
Our mission is to achieve equity, political rights, and social inclusion by advancing policies and practices that expand human and civil rights, eliminate discrimination and accelerate the well-being, education, and economic security of Black people and all persons of color.
NAACP Strategic Plan:
Game Changers for the 21st Century
The six NAACP Game Changers address the major areas of inequality facing African Americans that are the focus of the NAACP’s work.
Collaborative
We are inspired by community and believe in the innate power of people working together intergenerationally to drive change.
Committed
We acknowledge and learn from the past as we chart a new future with an unwavering commitment to racial equity and justice.
Ethical
We act with integrity and maintain focus on values, the greater good, and mutual respect.
Transparent
We are honest brokers and engage with authenticity around our goals, strategies, and practices.
Visionary
We are global thinkers, problem-solvers, innovators, and disruptors, with a strong vision for what’s possible.
OUR THEORY OF CHANGE
We are committed to a world without racism where Black people enjoy equitable opportunities in thriving communities. Our work is rooted in racial equity, civic engagement, and supportive policies and institutions for all marginalized people.
OUR DNA
Our purpose is grounded in three approaches woven deeply into the fabric of who we are. Collectively, we refer to them as our ‘DNA,’ and we embed them affirmatively in all our work.
Racial equity is the presence of opportunity and systems that ensure fairness and justice, where race does not determine or predict life outcomes. We work to make the pie bigger – equitably redistributing and growing opportunities and resources, and empowering communities to dismantle the structures that limit one’s ability to thrive.
Our collective impact is more powerful than what any one of us can do, alone. When diverse people come together to problem solve, we create more innovative, inclusive, and productive solutions. We fuel civic engagement – connecting and amplifying community voices with a focus on voting, voting rights and political advocacy.
Our work seeks to influence the formation of public policy to create more equitable and supportive policies and institutions – moving toward a just society and addressing systematic racism.
